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The idea underlying my seminars is a simple one, based on years of hands-on experience: The
relentlessly competitive nature of the real estate industry routinely calls on brokers to test their
moral stamina by making ethical decisions divorced from immediate self-interest. This observation confirmed my
belief that we must pay more than lip service to business ethics. I saw that, although from a strictly business
perspective the bottom line is essential, adherence to the highest business and management ethics consistently
produces the same, or even better than anticipated, outcomes.
Today, after extensive experience teaching business ethics, I am confident that it can be learned and practiced.
But it is impossible to teach business ethics by merely preaching the gospel in a
generalized way. To teach it properly means showing brokers exactly how it is woven into all of their day-to-day
activities. Seen in this context, the continuing education and training of brokers and of anyone involved in
negotiation is not merely desirable but necessary. Such courses offer an opportunity for participants to develop to
the fullest degree ethical modes of behavior in a fast-moving industry as well as in other industries that also
confront them with continuous ethical challenges.
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| Booklets on Seminars | | Videos on Seminars | | Biography |